Verizon Endless Aisle
The full catalog, built into a smaller store.
I designed an in-store shopping experience that gave smaller Verizon stores the full product catalog.
Smaller stores meant less inventory. Customers still expected the whole aisle.
Reduced inventory came with a tradeoff: customers still expected the choice and confidence of shopping in a full-size store.
It had to feel like part of the shelf, not a website.
The interface mirrored the layout of the physical displays and used interactions familiar to the space.
One system, from a shelf tag to a 96-inch wall.
The concept grew into a family of products across five form factors, all built from one shared design system.
Rolled out across Verizon retail stores.
5form factors, one shared design system
Nationwiderollout across Verizon retail stores