Studio
This is where I drop side projects, small endeavors, and pieces of work I’m proud of that didn’t make it into the full portfolio.
Building a hardware product, and the operational tool around it, from the ground up.
Close collaboration with industrial design to work out the form and function of the scale hardware.
Note — on the scale’s icons
We designed custom icons for each observation type to bring some playfulness to the scale and reinforce the intent of each flow. Micro-animations brought them to life at key interaction points — a subtle hint of motion when a weight was placed, and a more playful payoff, pictured here, once the flow was completed.
Note — on the Topanga rebrand
Topanga’s brand needed to hold together across a reusable packaging platform, a smart scale, and an insights dashboard — three very different surfaces. I led the vision for the rebrand and partnered with an outside agency to take it from early direction through a finished system.
Note — on the logo, an evolution
Internally, we call this mark the “booty bottle” — inspired by the old glass milk jugs from the milkman era, back when returnable containers were just how milk arrived. The first version was sketched on my iPad; from there, the logo evolved to fold in the infinite-loop symbol you see in the final mark.
Note — on the toolkit
A living toolkit that documented our point of view on AI implementation and the common components behind it, so the broader tech team could build workflows more autonomously.
Building a new way of consumption on college campuses.
Note — before RFID
Before we had RFID-enabled labels, we used an always-on, mounted Android device to automatically scan container labels as they were placed on the dishwasher rack. Early installs at pilot partners were scrappy, and often included me on the floor of dishwashing rooms, looking for a power outlet.
Note — on the Grubhub integration
We integrated with Grubhub mobile ordering so students could order into reusable containers directly from the Grubhub app. I partnered with the Grubhub product team on the student experience of signing up and ordering, and on the operator experience of scanning a student’s ReusePass QR straight off the order chit.
Note — on the return window
I ran user testing sessions with students to find the right way to frame the return window. The goal was to keep expectations clear while leaving room for operations to go wrong — a student shouldn’t be penalized if their container was actually returned but simply missed the scan-in.