Apple Store Experience

From online to in-store, one connected journey.

I designed journeys that carried customers from online into the store, whether they came to shop or for service, so every visitor felt the premium Apple touch.

Company: Apple
Focus: Retail experience, service design

An Apple Store front, seen from the street

Customers don’t start in the store. They start online.

Whether someone came in to buy or for service, the visit had to pick up where their online journey left off.

I designed future retail concepts and store experiences focused on the transition from online to in-store.

Digital touchpoints across shopping and service (blurred; details available on request) — Digital touchpoints

The in-store journey on the floor plan (blurred; details available on request) — The in-store journey

Private work Much of this work is confidential. Reach out and I’m happy to walk through it.