Hayley Bance product and service design leader
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Operating Models

An Omnichannel Shopping Journey

Apple Store Experience

Designing connected retail experiences across digital and physical touchpoints.

Retail experience designService designJourney mappingUX/UI designWorkshop facilitation

During my time at Apple, I worked across retail experience initiatives spanning digital product discovery, in-store experiences, and future retail concepts.

This work shaped my perspective on designing customer journeys holistically, where technology, physical space, and human interactions work together as one cohesive experience.

Store floor plan diagram (blurred; details available on request)
Fig. 1This work is private. .
Key touchpoints diagram (blurred; details available on request)
Fig. 2This work is private. .
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