Apple In-Store Activations
In-store demos that show what Apple Watch can do.
I designed an in-store demo experience that helped customers discover the benefits of Apple Watch’s key features, to inspire a purchase.
The barrier wasn’t choosing a model. It was being convinced they needed one.
Research showed shoppers often saw Watch as another iPhone worn on the wrist, rather than a product with its own reasons to own it.
The demo started with their lifestyle, not the specs.
Instead of leading with features, customers tried the Watch itself around what they cared about, then were guided to the model that matched.
PrivatePrivate work Much of this work is confidential. Reach out and I’m happy to walk through it.